Winning match day partners!

Queen’s Park Rangers FC welcomed DKMS to their Loftus Road stadium as official match day partners for their game against Hull City on 9 December.


Eager DKMS volunteers and staff decked in Santa hats, bunting and collection buckets got a warm reception from both teams’ fans as they raised funds and awareness of the need for more people to sign up to the DKMS register as potential stem cell donors.

At the stadium...

Jo and Finn Hill being interviewed on the pitch by Paul Morrissey, QPR at half time
Paul, Jo and Finn  Hill with Jimmy Dunne, QPR and DKMS staff
DKMS Staff and volunteer having their photo taken with the QPR mascots Spark the Tiger and Jude the Cat
DKMS poster on display at Loftus Road Stadium
DKMS campaign featuring Finn Hill on pitch side advertising
DKMS staff at our stand
DKMS staff member having photo taken by QPR photographer
Candy canes twith DKMS gift tags held inside a red Santa hat

VIP spectators at the game were double stem cell transplant recipient Finn Hill and his parents Jo and Paul.

Finn's inspiring story was featured in our recent advertising campaign in Nottingham and Birmingham. At half-time, a film about Finn was shown via video broadcast on the huge stadium screen. Finn and Jo were interviewed on the pitch by QPR's Head of Communications, Paul Morrissey, with Jo poignantly telling spectators, “Without his stem cell transplants, Finn would not be with us today. By signing up to the DKMS stem cell register, you could be offering someone with blood cancer a second chance at life.”

...and on social media

Finn with Jimmy Dunne
Staff member on the DKMS stand - Instagram
DKMS ready to go in the Fanzone
Jo, Paul and Finn Hill pitch side at half time

Finn was presented with a signed QPR shirt by QPR ambassador Andy Sinton. QPR defender Jimmy Dunne also gave a huge social media boost to DKMS awareness-raising when he joined Finn, Jo, Paul and DKMS representatives to tell football fans everywhere: “Register with DKMS on their website, it’s really easy - please do it. You can support people like Finn, and many other people like him.”

DKMS sends huge thanks to QPR and the Loftus Road crowd on Saturday: in the mission to delete blood cancer, everyone was a winner!

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