World Blood Cancer Day 2021

28 May is World Blood Cancer Day, our global day of awareness dedicated to the fight against blood cancer.


DKMS established World Blood Cancer Day in 2014, to celebrate our commitment to provide a matching donor for every blood cancer patient in need of a blood stem cell donation.

There is lots you can do to make your mark against blood cancer, whether it be by signing up as a potential blood stem donor with DKMS, or if you already have, telling your friends and family to do the same, or by making a much needed money donation to allow us to continue our lifesaving work.

We are also planning various activities this World Blood Cancer Day, and we would love you to get involved!

Wear It Red

This year we will be bringing back our popular 'Wear It Red' theme. Whether you decide to don a red jumper, put on red shoes or apply red lipstick, it’s totally fine by us. The redder the better!

The pandemic means blood cancer patients need our help more than ever, and we are in urgent need of new potential lifesavers to sign up, so why not consider sharing a selfie wearing something red using the hashtag #WearItRed? Then nominate a family member or friend to do the same and make sure they order a home swab kit.

You’ll be in good company, because once again we will be joined by some of our amazing celebrity supporters, as well as some much appreciated political support from MPs, who will all be wearing it red to support DKMS.

'Wine & Cheese with DKMS'

'Wine & Cheese with DKMS' will mark World Blood Cancer Day by celebrating the perfect match of wine and cheese, and the life-saving matches of donors and transplant recipients.

We are delighted to be joined by much loved wine expert, and Saturday Kitchen regular, Olly Smith!

Olly will be sharing his world renowned expertise to help us find the perfect wines to match with a variety of cheeses. And he’ll be answering some of your questions, so don’t miss out on this fantastic opportunity – put the date in your diary now!

The event will be free to join through YouTube and Facebook, so everyone is welcome. We are asking that you help us turn Olly’s perfect matches into lifesaving matches by making a donation to DKMS while enjoying your evening. For more information, and to register your interest, click here.

Wine & Cheese with DKMS

How you can help

It costs us £40 to register just one potential blood stem cell donor. While many of our supporters contribute towards the cost of registration, not all are able to do so. Any funds you can donate, no matter the size, can make a huge difference and help to give blood cancer patients a second chance of life.

If you are aged between 17 and 55 and in good general health take the first step to register as a blood stem cell donor by registering for your home swab kit at

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