Celebs Wear It Red for DKMS on World Blood Cancer Day 2021
This year, World Blood Cancer Day saw an exciting programme of events. This included the return of our popular #WearItRed theme, where our supporters wear red to raise awareness of the work of DKMS, and the urgent need for more people to register with us as potential lifesavers.
We were delighted to secure the support of some big names, all donning their DKMS UK t-shirts to help spread the word, including our celebrity ambassadors Al Murray and BAFTA-nominee Anton Ferdinand, soapstars Samantha Giles and Bill Ward, Love Island star Georgia Harrison, and a host of TV doctors, including Dr Sarah Jarvis, and national treasure Dr Hilary Jones!
DKMS UK was featured extensively throughout the day across international, national, and regional newspapers, and numerous broadcast news outlets, including Sky News who interviewed our patient Peter McCleave on his ongoing search for his lifesaving match, plus young patient Ryan Brissett and our CEO Jonathan Pearce. BBC Radio London also dedicated two hours to World Blood Cancer Day.
Our social media channels were also red hot, with bigger numbers of people than ever spreading the word on how we can all do our bit to help those fighting blood cancer.
And to bring the day to a close, celebrity wine expert and TV personality Olly Smith led a live, interactive Wine & Cheese tasting, which raised more than £2,600 – enough for us to register 65 new potential lifesavers!
Thanks to everybody who got involved this year for helping us raise both awareness and funds, to allow DKMS to continue with our lifesaving work.
How you can help
Register today
If you are between the ages of 16 and 55 and in good general health, you can join the stem cell register today and potentially become a lifesaving match for a patient in need of a stem cell transplant.
Donate and save a life
You can give money to support our mission today. It costs us £40 to register just one potential stem cell donor, so any donation, no matter the size, can make a huge difference and help to give blood cancer patients a second chance of life.
While many of our supporters give money to cover the cost their own registration or someone else's, we understand that not everyone is in a position to do so. You can still meaningfully support our mission by sharing our social media posts or raising awareness in your circles or local community.