Brave mum and social media influencer Sally Hurman, completed a 160ft bungee jump from The O2 at the weekend to raise awareness and vital funds for blood cancer patients.
The mum-of-three, first started working with DKMS in 2015 following her husband’s diagnosis of lymphoma in 2014. Fortunately he is now in remission and doing well.
Every 20 minutes someone in the UK is diagnosed with a blood cancer, such as leukaemia, myeloma or lymphoma.
Sally – known to thousands of social media followers by her handle Getting Stuff Done in Heels – is a DKMS ambassador and regularly uses her platform to encourage her audience to register with DKMS.
Sadly, in the wake of the global Covid-19 pandemic, we saw blood stem cell donor registrations decline by 50 percent, as well as witnessing a significant drop in our fundraising.
Keen to encourage more people to understand the importance of blood stem cell donations, Sally agreed to bungee jump 160ft from London’s O2 Arena to help raise critical funds to allow DKMS to continue to recruit life-saving blood stem cell donors.
Sally said: “I was terrified at the thought of doing a bungee jump and wasn’t sure I’d be able to step off edge, but raising funds and awareness has become such a personal crusade for me, not least because of what my husband Gavin went through, but for all blood cancer patients everywhere who can’t be certain they have a safe landing.
“No matter how scared I was doing the jump, ultimately, I knew I’d have a safe landing. I always keep in mind that patients with blood cancer and blood disorders don’t have that luxury and that keeps me focused.
“I reached 0-60mph in an incredible 1.9 seconds! I’m very happy to be back on the ground now! What would make me even happier would be for people to donate to my JustGiving page. This will help DKMS meet the costs of registering even more donors.”
Georgina Brookes, DKMS Community & Events Fundraising Manager, said: “We can’t thank Sally enough for taking on this epic challenge to fundraise for DKMS. She’s already jumped out of a plane, run 10K and abseiled off the Spinnaker Tower and now she’s taking on her scariest challenge yet! What a star!