Wear It Red this World Blood Cancer Day

You provide hope. We cover the rest.

World Blood Cancer Day is on Friday 28 May. It’s a time to spread the word and be heard.

Graphic showing a man and a woman all dressed in red. T-shirts reading "Lifesaver-in-waiting".

Every 27 seconds, someone somewhere in the world is diagnosed with a type of blood cancer. Many will rely on a total stranger to donate their blood stem cells, and potentially save their life. Sadly, many will not find a matching donor. This has to change and we need your help.

Wear it Red

Rachel Riley in a red DKMS branded t-shirt
Countdown star, Rachel Riley

Dig out anything red you own – clothes, accessories, make up - and get your partners, pals and pets involved. Take photos and share your red-filled snaps on Instagram, Facebook and Twitter – just be sure to use the hashtag: #wbcd or #WearItRed

Remember, the more photos we share, the more people will see, and the louder we’ll be heard!

Join wine expert and 'Saturday Kitchen' regular, Olly Smith, for an evening of wine & cheese

Olly Smith

At 6pm on Friday 28 May, Olly will be sharing his world-renowned expertise and answering your questions, to help us find the perfect wines to match with cheese!

Register your interest now for this free event, which will be hosted on our YouTube and Facebook pages. Everyone is welcome; all we ask is that you help us turn Olly’s perfect matches into lifesaving matches by making a contribution to DKMS.

Spread the word

Graphic image highlighting search for 2,000 more donors in the UK

This World Blood Cancer Day, we're on a mission to get 2,000 more lifesavers-in-waiting on the register. We need your help to spread the word, encourage people to find out more about DKMS and request a swab kit. Whether you send a quick message to your family group chat, talk to your friends, or send some emails round to colleagues - this simple action could save someone’s life in the future.

How ever you choose to get involved, you will be making a huge difference to people living with blood cancer and blood disorders. Thank you.

How to get involved
There are many ways you can support DKMS to give hope to people living with blood cancers and blood disorders.