Rebrand FAQs

What’s it all about?
On 27 May 2016 we are changing our name from Delete Blood Cancer UK to DKMS and launching our new global brand.

Why have you changed your name and look?
We are already a part of the DKMS family, which operates in the UK, USA, Spain, Germany and Poland. Uniting under one global brand creates consistency and transparency wherever we are encountered. It reinforces our shared mission. And it strengthens our collective ability to provide cutting edge support for anyone diagnosed with blood cancer, wherever we can reach them.

What’s the benefit to your patients?
A global brand strengthens our ability to fight blood cancer globally. For someone in the UK diagnosed with a blood cancer, we are part of an international team that will help find a suitable blood stem cell donor from anywhere we work in the world.

What’s the benefit to your donors?
As the world’s largest donor centre, we are in a unique position to facilitate potentially lifesaving transplants. A DKMS registered potential donor could help save the life of someone in need anywhere we work in the world.

Where do you work?
We are part of an international family operating in the UK, USA, Spain, Germany and Poland.

Has your vision changed?
No. We are still committed to providing every blood cancer patient with a matching donor or help with access to treatment – around the globe.

Has the way you work changed?
No. Our values and commitments haven’t changed. We continue to raise awareness about blood cancer, register potential blood stem cell donors and fundraise to support our ability to deliver cutting edge support to those in need.

Have your address and telephone numbers changed?
No. You can still find us at Ashburnham House, Castle Row, Horticultural Place, London, W4 4JQ. Our telephone number is still +44 (0) 20 8747 5620

Have your website and email addresses changed?
Yes. Our website is now www.dkms.org.uk. Our team email address is engage@dkms.org.uk

Will I need to re-follow you on social media?
No. If you are already connected with us on social media you don’t need to re-follow us. However, our social media names will change to the following on 27 May:
Facebook: facebook.com/DKMS.uk
Twitter: twitter.com/DKMS_uk
Instagram: instagram.com/DKMS.uk
Google+: plus.google.com/+DKMS_uk

Will this affect my existing direct debit?
No. Our bank account details haven’t changed. If you have set up a direct debit payment to us and want it to continue, then you don’t have to do anything.

I emailed you after 26 May 2016 with your old email address. What will have happened to it?
Our email addresses have now changed to @dkms.org.uk. But if you have emailed us with our old @deletebloodcancer.org.uk address, don’t worry - we will still get your messages from this address. Alternatively, call our office on +44 (0) 20 8747 5620.

Why have you changed your logo?
Our new logo reinforces our shared purpose and mission with the DKMS family. And, with a forward facing arrow, it reflects our positive drive to achieve our collective vision.

What is DKMS?
DKMS is an international not for profit organisation dedicated to the fight against blood cancer.

Are you still a registered UK charity?
Yes. We are a registered UK charity. (Charity no. 1150056.) Our ability to deliver on our promise to anyone in the UK diagnosed with a blood cancer or disorder is enhanced by our membership of an international family.

I’m registered as a potential blood stem cell donor. What does the rebrand mean for me?
The changes we have made are to our name and look only. Please be assured that this change in no way affects our commitment to you or the services we provide to our patients. You are still on standby to save lives. However, if you have any concerns or questions, please do not hesitate to contact our team at donor@deletebloodcancer.org.uk or 020 8747 5620. We will be on hand to answer your questions Mon-Fri between 09:00 and 17:00. On behalf of all the patients we work with, thank you. Your trust and extraordinary commitment give hope to those in need.

I’m a blood cancer patient. What does the rebrand mean for me?
Please be reassured that this change in no way affects our commitment to you. The changes we have made are to our name and look only. Our dedication and approach to finding a suitable donor remain resolute. You should receive our updated resources by 31 May. But, if you have any concerns in the meantime, please do not hesitate to contact Caroline Portlock , Head of Donor Recruitment, at donor@deletebloodcancer.org.uk or 020 8747 5620. Caroline and the donor recruitment team will be on hand to answer your questions Mon-Fri between 09:00 and 17:00.

I’m a volunteer. What does the rebrand mean for me?
The changes we have made are to our name and look only. Our dedication and approach to deleting blood cancer, wherever we may find it, remain resolute. Every donation we receive and every potential donor we register help to increase the chances of finding a suitable donor for someone diagnosed with a blood cancer or disorder. Thank you for your incredible support. You are saving lives.

I’m a fundraiser. What does the rebrand mean for me?
The changes we have made are to our name and look only. Our bank account details and contact numbers remain the same. You may need to update your personal administrative records, but there are no changes to the services we provide or in our approach and commitment to deleting blood cancer, wherever we may find it. Thank you for your remarkable support. You are saving lives.

I registered with you a while ago and I haven’t been contacted about a donation. Am I still on your register?
Yes. If you registered with Delete Blood Cancer as a potential donor, you will remain on the international register until you are 61. If you have any concerns or questions, please do not hesitate to contact our team at donor@deletebloodcancer.org.uk or 020 8747 5620. We will be on hand to answer your questions Mon-Fri between 09:00 and 17:00.