Margot's appeal

1 May 2014

There was worldwide interest in an appeal that we ran at the start of the year for Margot Martini, the toddler from London with a very rare form of blood cancer. Not only did it receive media coverage in the United States, Europe, South America, the Middle East, Australia and New Zealand, it also led to Virgin America flights featuring a video of Margot’s appeal.

The widespread coverage of the appeal led to a huge number of people contacting us about registering as potential blood stem cell donors, with our sister charities in Germany, Poland and the United States being contacted too.

Watch the video that inspired this international response:

As well as the international dimension to the appeal, we also supported Margot’s family in running recruitment drives in London and Wolverhampton.

Little Margot did find a match and received her blood stem cell donation at Great Ormond Street Hospital in February. Tests have confirmed that her blood stem cells are 100 per cent donor and she is recovering very well. She is now back home with her family.